Question effects on information processing in advertising

The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising

We demonstrate that matching ad format to a consumer’s mode of information processing enhances advertising effectiveness. Relative to noncomparative ads, comparative ads are more effective when consumers use analytical processing. Conversely, noncomparative ads are more effective than comparative ads when consumers use imagery processing. When ad format is compatible with processing mode, infor...

Information Processing in Akan Question-word Fronting and Focus Constructions

Facilitating effects of exercise on information processing.

The aim of this study was to examine the facilitating effects of moderate physical exercise on the reaction process to gain a better understanding of the interaction between physiological and cognitive processes. Sixteen participants with specific expertise in decision-making sports performed a double task consisting of choice reaction time while cycling. Signal quality, stimulus-response compa...

the effects of changing roughness on the flow structure in the bends

flow in natural river bends is a complex and turbulent phenomenon which affects the scour and sedimentations and causes an irregular bed topography on the bed. for the reason, the flow hydralics and the parameters which affect the flow to be studied and understand. in this study the effect of bed and wall roughness using the software fluent discussed in a sharp 90-degree flume bend with 40.3cm ...

evaluation of systemic effects of ginger fractions on salivation in rats

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